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Maximize

MX8800 manages routine self-service transactions seamlessly and supports employee-assisted transactions— either in person or via video link— when needed. The result? The ability for your branch to handle more trans- actions with existing resources.


Empower

Serve more customers in new ways by eliminating manual processes. MX8800 frees staff time to focus on identifying and promoting bank products that can help customers achieve their financial goals.


Customize

Today’s bank customers demand safe and efficient money-management solutions. MX8800 increases client satisfaction levels by supporting self-service and assisted transactions from a single terminal.

 

Hyosung MX8800

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Exceed client expectations.

Today's bank customers demand safe and efficient money-management solutions. MX8800 increases client satisfaction levels by supporting self-service and assisted transaction from a single terminal

 

Build trust.

MX8800's advanced security features protect bank and customer data, increasing your team's ability to develop long-term, client trusted relationships.

 

The rebirth of the branch.

 
 

"today's banking landscape is a constantly evolving one, in which fewer than 20% of executives feel well prepared for" - PWC Report 

 

Yet with a holistic transformation strategy for people, processes and technology, banks can optimize branch networks to achieve...

 
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More diversity.

More customer touch points for both sales and service.

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More time.

Greater efficiency and lower costs.

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Superiority.

Superior consumer service and access.

 

Advancements in technology have led to

the explosion of alternate channels.

Access from anywhere.

 

Transforming the Branch

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Branch Innovation

Many banks have already closed, or plan to close, at least some of their branches. Branch networks are costly to operate and, increasingly, customers choose to purchase financial products through digital channels. But reducing or streamlining their branch presence, or moving to the extreme and adopting a wide scale branchless model, may not be in a bank’s, or its customers’, best interests. Customers value branch interaction—78 percent of US-based consumers said they expect to visit their local bank branch just as much or more frequently in the next five years.1 As a result, banks must reposition their traditional branch model. By taking advantage of digital innovation, banks can transform the branch network to offer banking services that are more personal, immersive, and relevant for their role as an everyday bank.

 

New Customer Experiences

Tomorrow’s banking customers will take advantage of both digital and physical channels in managing their finances. If their local branch closes, 43 percent of US-based consumers would simply use another branch location of their primary bank.2 Customers that combine digital and physical channels:

• Undertake detailed research online to compare services.

• Visit the branch to validate their online findings and sign up to products or services.

• Tend to have more products and be more profitable over the customer life cycle.

There are many reasons why closing a bank’s branches can result in poor outcomes; the loss of high street presence can shrink a bank’s presence in the public; competitors are in a stronger position to seize market share; brand equity can be compromised, and customers could lose confidence and seek out another bank.

 

Change in Demographics

Millennials are a good example of a strong behavioral response to a bank’s branch strategy. Younger customers, particularly those aged 18 to 24, make the greatest use of branches and in-branch value-added activities (Figure 1), with around one-half of them engaging in at least one value-added service during their last visit.3 While customers in this segment are most vocal in wanting exceptional online and mobile banking, they do not view digital as a complete substitution for branches. Research shows that this age group has a noticeably greater bias towards physical interaction, all pointing to their need for face-to-face contact, advice and reassurance in the initial stages of their own financial journey.

 

Responses to the survey question: “Which of the following activities did you do during your last visit to your bank’s branch?” (figures shown are a percentage of responses by age bracket)

Transactional Activity

Figure 1. Younger customers lead the way in undertaking value-added activities in-branch
 

Value Added Activity

Figure 1. Younger customers lead the way in undertaking value-added activities in-branch
 

Essential Roles

Three key roles - Vital if branches are to attract and retain future customers: digital ambassador, advisor hub for specialized services and problem solver.

1. Digital Ambassador

Most consumers now use some form of digital banking. Research shows that 80 percent of the digital generation, or “Gen D,” are embracing digital for daily banking needs, but only 22 percent act completely self-directed.4 Baby boomers, the majority of Gen D, regularly use social media, yet digital advisor access and tools are of relatively low value to them. Branches can help increase the digital penetration of a bank’s customer base and lower bank transaction costs by educating digital laggards. Branch employees can offer advice on using digital tools for everyday banking needs and invest in in-branch digital capabilities. More than one-half of consumers rank interactive screens as the most important in-branch technology (Figure 2).

 

 

Importance of in-branch technology services

Figure 2.
 

2. Advisory Hub

Although the use of online banking services continues to grow, the offline demand for complex and high-value products is still high within branches. Globally, two-thirds of complex, high-margin products (such as mortgages and pensions) are selling over branch networks. The branch can play to that strength and become a full-service advisory hub for complex products, long-term financial planning and other highly-specialized services. In this way, the bank can:

• Center full sales and service support around customer preferences and needs.

• Provide the “human touch” through specialist staff that are on-hand to advise on different or complex services.

• Offer extended hours—weekends, late nights or on-demand remote services via video conferencing.

• Initiate conversations, setting up and closing business in the branch, then maintaining the dialogue online.

• Enable value aggregation with other providers in the everyday bank ecosystem.

 

3. Branch Problem Solver

First-contact resolution is key to retention. Of the consumers who switched to another provider due to poor service, more than 80 percent said they could have been retained, mainly if their issue had been resolved on their first contact with the bank.5 While bank customers very frequently use online banking for prospection and access to services, 65 percent of them use the branch to fix problems.

Modern branches need to convert issue resolution to a competitive advantage, particularly for payments errors, new portfolio scenario modelling in the bank’s app and other content-driven problems. To do so, branches must integrate seamlessly with digital channels. For example, a customer who is uncomfortable using an online calculator to self-advise a mortgage decision might use it to first assess what he or she can afford, then follow up with a visit to the branch. Providing faster, better first-contact resolutions requires continuous training of branch staff and equipping them to excel in solving customer problems—such as specialist advice around mortgages and pensions.

 

Summary

Modern bank branch networks must be innovative, providing highly personalized contact in the context of being digital ambassadors, advisors for complex services and problem solvers. Simpler, yet more comprehensive, they need to diversify branch types and integrate digital services. Such branch networks can give customers multiple and flexible service options, 24 by 7. They could also lower banks’ cost to build by 33 percent and their cost to operate by 25 percent,7 —resulting in greater business agility, competitiveness and growth. Banks can—and should—start now to transform their branches, taking three key actions to protect and grow their customer base:

 

Rethink the network

Using analytics-driven customer insights to make better decisions and match branch elements (for example, sites, types, in-branch features and so on) to local target preferences, particularly millennials.


Upskill branch talent

Equipping branches with the right soft skills and technology capabilities to engage customers, solve their problems quickly, offer advice and sell more products and services.


Rewrite branch key performance indicators

Assess customer engagement using survey results, increase digital connections via branches, such as clicks and apps, and monitor metrics ongoing.

 
 

By streamlining and modernizing branches to offer better service, reduce costs and improve the customer experience, banks can fully exploit the competitive advantages of a digital world and become an everyday bank that makes the best use of its strategic assets.

 
 
 
 

Interested?

Questions? Contact Us!

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